Agrichem giant DuPont has acquired the San Francisco-based agri software and analytics tools developer Granular in an effort to strengthen its position in the agritech market.

The acquisition of Granular, which has quickly become a major player in the agritech sector since its founding in 2014, was part of DuPont’s goal to create a digital agriculture ecosystem to support information sharing, services and commerce, the company said in a statement on 9 August.

In addition to its AcreValue and Granular FMS farm software, Granular operated the AcreValue.com farmland real estate market website.

“We are excited to welcome the Granular team to DuPont and we look forward to working with them to bring a clear advantage to our grower customers,” said DuPont executive vice president James Collins.

“Granular is recognised as a clear market leader, as evidenced by its rapidly growing customer base and its existing partnerships with agriculture industry leaders, such as the recently announced integration of Granular into John Deere’s Operation Center.”

Sid Gorman, Granular CEO and co-founder, would continue to lead Granular and would also oversee DuPont’s Digital Agriculture unit, which included DuPont’s Encirca agronomic software services.

According to DuPont, Granular’s services had enabled it to create “tremendous value” for growers farming nearly 810,000ha of commodity and speciality crops.

“Granular’s products – both AcreValue and Granular FMS – have become indispensable tools for me as the leader of a farm business,” said Trey Hill, CEO of Harborview Farms, Rock Hall, Maryland, USA.

“We also rely on Encirca services to make critical agronomy decisions on the farm, so I am excited to see how this combination of leading products, teams and technologies will shape the future of digital agriculture.”

The companies did not disclose the specific terms of the agreement, which was expected to close in the third quarter of 2017.