The UK government could be planning to introduce new anti-obesity measures for shops and food services in its ongoing campaign to combat obesity and unhealthy diets in the country.

According to a draft proposal seen by The Sunday Times, the government was planning to make it mandatory for restaurants to display the calorie content of their dishes, reported just-food on 29 May.

Additionally, the draft proposed banning ”unhealthy snacks” at store tills and checkouts, blocking junk food advertisements on TV before 9pm and introducing a sugar tax on milk-based drinks by 2020.

According to the original report, the measures had the support of health secretary Jeremy Hunt.

The proposed measures indicated a tougher stance by the UK government, which so far had relied on setting voluntary targets, such as its call in March for food companies to cut calories in products consumed by UK families by 20% by 2024.

In 2017, the UK set a target for food manufacturers and retailers – alongside food service establishments such as restaurants, pubs and cafes – to reduce sugar by 20% in the top nine product categories that contributed to children’s sugar intake by 2020.

However, according to a May report, the food firms had missed the government’s target of a 5% reduction between August 2016 and August 2017, said just-food.