Glencore Agriculture rebrands to Viterra

Glencore Agriculture’s operations in Australia, Brazil, Egypt, Kazakhstan, New Zealand, Romania, Russia and Ukraine are scheduled to rebrand in May 2021 following the company’s official renaming to Viterra at the end of November.

“Over the last four decades, we have steadily grown to become one of the world’s leading agricultural businesses,” said Viterra CEO David Mattiske. “The name Viterra, which means vitality from the earth, unites our business under one brand with a shared purpose, further strengthens our identity and strongly positions us for future growth.”

Viterra operates in 37 countries - sourcing, transporting, storing and processing grains, oilseeds, pulses, sugar and cotton. It also operates a network of 25 port terminals in nine of the main exporting countries from which it supplies bulk shipments.

The company said that apart from the name change, it was business as usual across the group.

The later rebranding of the seven countries was due to timing issues and business activities, Viterra said.